Lavasoft Announces Software2 Ltd. as New Reseller for Ad-Aware Internet Security

Gothenburg, Sweden
(April 21, 2010)
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Well-known anti-spyware pioneer Lavasoft today announced the addition of Software2 Ltd. – a UK-based organisation that provide e-shops and services to software distributors, resellers and publishers – to its growing, global Reseller Program, with a focus on distributing the industry-leading Ad-Aware Internet Security product range to the UK academic arena.

As a Lavasoft reseller, Software2 will provide instant, on-demand access to Lavasoft’s Ad-Aware Internet Security Plus and Ad-Aware Internet Security Pro products through its own e-commerce site and its partner network of e-shops. One such example is the Viglen Student Portal; this e-shop managed by Software2 will allow Viglen, one of the leading ICT distributors in the UK, to sell Ad-Aware software to students and parents at heavily discounted, educational prices.

Apart from educational discounts, a key benefit for academic buyers will be immediate access to both an electronic download of the security software and license information, removing any manual intervention for all parties.

“Many download services actually need human input to manually e-mail buyers a licence key. If purchased outside office hours, this obviously means the buyer faces a wait to access the software, which then takes away some of the benefit of electronic delivery. We've been working closely with Lavasoft and are delighted to be able to provide buyers instant access to Ad-Aware and at a price representing fantastic value to the student population,” says Nick Johnson, Marketing Director at Software2 .

“This strategic partnership between Lavasoft and Software2 will provide an essential distribution channel to the UK academic vertical. The Lavasoft and Software2 partnership will enable the Ad-Aware security product range to be directly marketed and distributed within the UK academic vertical by a technically advanced delivery system, a highly knowledgeable company, and at an extremely low MSRP point to attract customers within this specialist channel,” says Mark Knighton, Global Sales Manager-Enterprise & Reseller Channels at Lavasoft.

About Software2

Software2 Ltd. is a UK based organisation that specialises in Software as a Service (SaaS) solutions to the education market. The company provides a fully managed service for software vendors and distributors to successfully deliver their online strategies. Software2's innovative and revolutionary delivery techniques are changing the way in which software is sold whilst delivering the market a refreshing new way to buy and use software on-demand. Visit www.software2.co.uk for further information.