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The All-New Ad-Aware is One Week Away!
You’ve heard by now that the new 2010 version of Ad-Aware will soon be hitting the market. Thanks to all our users around the world waiting patiently for more news on our upcoming Ad-Aware release. The public launch date will be … October 13, 2009! So, stay tuned next Tuesday, when you’ll see first-hand the power-packed improvements to our anti-malware technology, new easy-to-use features, fresh community initiatives, and more!
And, you’ve most likely also heard that – in keeping with Lavasoft’s vision that every computer user, regardless of economic status or geographic location, has the power to control their individual privacy and security on the Internet – we plan to add anti-virus detection to the free version of Ad-Aware. While we remain just as committed to providing this change to Ad-Aware Free, it will not be coming in the October release. Are we still planning and pushing for it? Absolutely. All discussions here at Lavasoft point to the fact that our next major product update, coming in January 2010, will include FULL anti-virus and anti-spyware protection for our freeware users.
Want to know more about what you’ll see in the launch of the all-new Ad-Aware next week? The new version has improved features and functionality coming to all three versions of Ad-Aware that will help to keep you safe and give you added control online; you’ll see this with our cutting-edge anti-malware technology – including new Genotype detection and behavior-based heuristics –, new usability features that allow you to tailor the program to fit your needs, and the community collaboration that will allow you to help shape Ad-Aware to make it more your own. So, whether you’re a Free, Plus or Pro user, the new Ad-Aware will give you the power to use the Internet how, when and where you want. Watch this space next week for the full launch news!