Ad-Aware Update: Good Things Ahead!

With our last Ad-Aware update, we told you about changes coming to Ad-Aware that would directly benefit you with a boost to your online security. Well, the same is true with our upcoming release – and then some! Hang on Ad-Aware users, because with this next launch, slated for later this summer, we are changing things up in a way that may surprise you, and – without a doubt – will leave you better protected and more secure. Ready to hear the news? Our freeware will expand to include anti-virus protection and we are going to introduce a new, full-featured product with everything but the kitchen sink!

As Lavasoft News readers know, the security scene is ever-evolving and has changed drastically since Lavasoft first pioneered the anti-spyware industry. Cyber criminals have become stealthier, unleashing an unprecedented amount of malicious programs and increasingly complex scams, calling for deeper levels of protection. At the same time, you spend more and more time online, stressing the need for products that work effortlessly and efficiently – so that you can use the Internet the way you want, without worrying about your security.

“We know that, at the end of the day, our users just want to be able to use the Internet safely, without worrying about cyber criminals and their malicious tactics, as they socialize, shop, bank and work online,” says Lavasoft CEO Jason King. “Lavasoft works diligently to make sure Ad-Aware users and customers around the world have the peace of mind to do just that; it’s why we continue to improve the products we offer, to develop and provide the solid security, features, and options needed to stay secure.”

Keep reading to learn more about two of the exciting new changes that we’ll be rolling out in the upcoming Ad-Aware release: a big boost of protection to our freeware security software, Ad-Aware Free, and an all-new addition to the Lavasoft product lineup, Ad-Aware Total Security.

  • Ad-Aware Free

    At Lavasoft, we believe that every computer user, regardless of economic status or geographic location, must have the power to control their individual privacy and security when they use the Internet. That’s why we continue to offer Ad-Aware Free to our users throughout the world. There’s a change coming soon to Ad-Aware Free that will give you the power to protect yourself online like never before if you are a freeware user: when the new version of Ad-Aware Free launches, it will combine Lavasoft’s pioneer technology for anti-spyware with traditional anti-virus protection. Stay tuned for Ad-Aware Free Internet Security – basic protection against spyware, rootkits, and viruses.

  • Ad-Aware Total Security

    For many of us, security is made easier not by adding tool upon tool and product upon product to the mix, but by finding one product that you can depend on to keep you and your family safe online, while keeping your PC running efficiently. You may have steered clear of security suites in the past because of heavy price tags and an even heavier resource toll on your system.

    Enter a new kind of all-in-one security product from Lavasoft. Ad-Aware Total Security, set to be released shortly, is a full-featured Ad-Aware program, meaning comprehensive malware protection, combined with an impressive list of security features for complete security, including a firewall, anti-phishing, anti-spam, parental control, online backup, data recovery, system tuning, file shredding, and file encryption. This new product has the features and security options you need for total protection, while still delivering optimum efficiency – not to mention a great price that will make everyone’s wallet happy!

And, you can be sure that there are more good things ahead as we continue to finalize our product lineup. Stay tuned on the Lavasoft company blog for more details, and watch for more news in the next issue of Lavasoft News.

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